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Melissa
(Mel) Sorokolit
she/they
UX Designer
Email:
Location:
Kelowna, BC
Currently seeking full-time work.

Get to Know Me:
Hi, I'm Mel (she/they)! 👋I'm a creative designer and marketer, rock enthusiast, and possibly the best name-that-tune player you’ll ever meet.
With over 5 years of experience as a web designer, marketing manager, and photographer, I discovered my passion for building meaningful, user-centered experiences and transitioned into the field of UX design.
Most recently, I spent 2.5 years as a Digital Specialist at Wines of British Columbia, where I led UX design and managed all digital platforms to help market BC Wine Country and inspire wine lovers to choose local.
My work is guided by research, empathy, and a deep appreciation for visual storytelling. I’ve developed strong skills in both written and visual communication and bring a solid understanding of brand identity to every project. I approach my work with creativity, and collaboration. I’m excited to bring my enthusiasm and innovative ideas to my next role.

In My Free Time...
I'm very active, throughout the year you can catch me skiing at my local ski hill (Big White), climbing, gravel biking, and playing volleyball.
I used to volunteer almost every week at a charity that was a bunny sanctuary. This is me with one of my favourite residents, Archie who has a condition called head tilt.
Weakness: Below average at disc golf.
Expertise:
UI/UX, Web Design, User Research, Product Design, Branding, Photography
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